2017
The first Master
The first Boulies Master was introduced.
About Boulies
At Boulies, we believe a chair should adapt to the person sitting in it — not the other way around.
People work differently, relax differently and sit differently. So we design adjustable chairs around real bodies, real habits and real everyday needs.
For us, better sitting is not about adding more features. It is about understanding how people actually sit.
Where Boulies Started
Boulies began with a simple idea our founder experienced first-hand.
After spending long hours working at a desk, he struggled to find a chair that felt right. Gaming chairs offered the support and adjustability he liked, but their styling often felt too bold for a professional workspace. Traditional office chairs looked more suitable, yet often lacked the flexibility he wanted.
So we began designing our own.
Boulies started in London in 2015 with one goal: to create chairs that balance comfort, support and adaptability for the way people actually use them.
Our Approach to Better Sitting
There is no single perfect sitting position.
We don’t believe everyone should sit the same way. You may sit upright while working, lean back while thinking, move closer to your desk while concentrating, or simply change position throughout the day.
That’s why adjustability isn’t an extra to us. It’s where good chair design begins.
We Invest Where It Matters
We believe the best investment is in the parts you use, feel and rely on every day.
That means high-quality materials, strong construction, meaningful adjustability and testing that supports long-term use.
We care about the details, and we never stop looking for ways to improve.
Built Better,
Year After Year
The Master Series has evolved through years of feedback, testing and thoughtful refinement.
2022
Better Support & Materials
Upgraded support and improved materials for better everyday comfort.
2024
Redesigned Master Series
A redesigned Master Series with more size options to suit a wider range of users.
2025-2026
Master Rex & More Adaptive Design
The introduction of Master Rex, with continued updates focused on greater adjustability and more adaptive sitting.
We listen. We test. We improve.
Then we do it again.
We listen to our customers and the wider community. Their experiences help us understand what works, what could be better and where we should go next.
From Comfort to a Better Fit Creating a comfortable chair has always been a starting point for Boulies. Across the development of the Master Series, we have continued to refine materials, structur...
Why do so many gaming chairs look supportive, yet become less comfortable after hours of sitting? The difference often comes down to the details. A chair’s comfort is shaped by much more than appea...
Company Information
BOULIES LTD
Company No. 10738346
Unit 39 St Olavs Court Business Center
Lower Road
London
SE16 2XB
United Kingdom
This is our registered office and is not a return address. To arrange a return, please contact Boulies Support before sending any items.
Payment Partners
Payments are processed through established payment providers, helping us offer secure and convenient checkout options. The payment methods available may vary depending on your order and location.
Stripe, Inc. (Dublin, Ireland)
Klarna Financial Services UK Limited
(8th Floor, 125 Kingsway, London, WC2B 6NH)
PayPal (Europe) S.à r.l. et Cie, S.C.A.
(22-24 Boulevard Royal, L-2449, Luxembourg)
Find Comfort That Fits Your Day
From focused work to gaming and relaxation, discover a Boulies chair designed around the way you sit.
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